Remember how hard it used to be to get the large formats printed a few years back? We could only find a few in the market who could print large formats for us. And since there were only a few in the business, the cost for the same was extensively high.
What is a large format print?
First of all, one needs to understand that there is a vast distinction between getting large prints and an actual large format print. Traditional printing options were constricted in terms of the size, the large prints were very hard to get. The old office and home printers were very beneficial in some aspects, but large format printing was not possible with them. The average home and office printers can only handle sheet size of 8.5 x 14″, not larger than this. There was a time when we actually had to get the big letters printed separately and later glue them together.
In this modern arena, to run a business, marketing plays a big role. To spread your message impact fully, you need to scale up your marketing skills, which is why the small posters made in the past have become obsolete now. Your message must be BOLD AND UNDERSTANDABLE to let people read it. Of course, people still try the old method of getting the individual letters printed and then sticking them on a large sheet, but that certainly doesn’t level …