Google Ads (also known as “Google AdWords”) is renowned for being an online platform to promote your products using advertisements shown by google on various websites who get paid by google to display ads. They can be anything from advertisements, video promotions, services, job listings, website promotions, and so many more things. The cool thing about Google ads is that they can be added to almost every device that has a stable internet connection from the computer to a small mobile app. Today google ad generates around $134.8 billion in revenue which is quite literally a lot of money.
Services offered by google ads are under PPC model (pay per click), there are more strategies like cost per acquisition (CPA) but PPC is the most common one used by customers (keep in mind that cost per acquisition is not similar to CPA pricing model and they vary in details). One thing always tells us about AdWords and how we do not have to spend so much money on them to get a lot out of the pay-per-click advertising. Having small budgets for your ads is really not a big thing since every company at some point struggled with this problem. The best thing to do is not invest in PPC (pay per click) mindlessly.
Know Your Audience
Always keep in mind what audience or customers you are targeting and never make your ads too vague for people to …